Prepared by MELLEKA MARKETING

Fiber Sales

Weekly Performance Report — May 28 – Jun 3, 2026

Google Ads Overall Performance

Total Spend
$127.13
Clicks
50
Impressions
1,003
Conversions
0
CTR
4.99%
Avg CPC
$2.54

Campaign Breakdown

Campaign Spend Clicks Impr. CTR CPC Conv.
Phone Promo | Search | LEAD FORM $33.37 7 83 8.43% $4.77 0
AIA | Search | LEAD FORM $32.89 7 201 3.48% $4.70 0
Phone Promo | PMax $29.32 10 145 6.90% $2.93 0
AIA | PMax #2 $22.78 20 535 3.74% $1.14 0
Phone Promo | Search #2 $8.77 6 39 15.38% $1.46 0
TOTAL $127.13 50 1,003 4.99% $2.54 0

Google Ads Top Keywords

Keyword Match Campaign Clicks Impr. CTR CPC Spend
at&t phone plans Phrase Phone Promo | Search | LEAD FORM 6 73 8.22% $4.97 $29.83
at&t business Phrase AIA | Search | LEAD FORM 3 73 4.11% $6.29 $18.86
at&t phone service Phrase Phone Promo | Search #2 6 32 18.75% $1.46 $8.77
internet providers for business Phrase AIA | Search | LEAD FORM 2 90 2.22% $3.05 $6.10
at&t wireless plans Exact AIA | Search | LEAD FORM 1 7 14.29% $5.37 $5.37
at&t business mobile plans Phrase Phone Promo | Search | LEAD FORM 1 6 16.67% $3.54 $3.54

Google Ads Change History

Jun 2: Added keyword "small business phone service" (Phrase) to Phone Promo | Search #2

Jun 2: Added keyword "business phone solutions" (Phrase) to Phone Promo | Search #2

Jun 2: Added keyword "att business phone" (Phrase) to Phone Promo | Search | LEAD FORM

Jun 2: Paused keyword in Phone Promo | Search | LEAD FORM

Jun 2: Campaign criterion updated on Phone Promo | Search | LEAD FORM

May 29: Added keyword "att internet air for business" (Phrase) to AIA | Search | LEAD FORM

May 29: Added keyword "att internet air" (Phrase) to AIA | Search | LEAD FORM

May 29: Added keyword "business internet air" (Phrase) to AIA | Search | LEAD FORM

May 29: Added keyword "internet air for business" (Phrase) to AIA | Search | LEAD FORM

May 29: Ad Group Criterion created in AIA | PMax #2

May 29: Campaign budget updated on AIA | Search | LEAD FORM

May 29: Updated ad group bid in Phone Promo | Search | LEAD FORM (CPC bid changed)

May 29: Updated ad group bid in Phone Promo | Search #2 (CPC bid changed)

May 29: Campaign budget updated on Phone Promo | Search | LEAD FORM

May 29: Campaign budget updated on Phone Promo | Search #2

May 28: Created new campaign: Phone Promo | Search #2 (ENABLED)

May 28: Created new ad group in Phone Promo | Search #2

May 28: Created new responsive search ad in Phone Promo | Search #2

May 28: Added keyword "at&t phone service" (Phrase) to Phone Promo | Search #2

May 28: Added keyword "business phone service" (Phrase) to Phone Promo | Search #2

May 28: Added keyword "wireless business plans" (Phrase) to Phone Promo | Search #2

May 28: Created ad group asset in Phone Promo | Search | LEAD FORM

May 28: Created new campaign: AIA | PMax #2 (ENABLED)

May 28: Created new asset group in AIA | PMax #2

May 28: Added AIA promo to existing campaigns (multiple ad group criterion updates in AIA | Search | LEAD FORM)

Meta Ads Account 1: Fiber Sales

Total Spend
$8,491.53
Clicks
6,094
Impressions
282,295
Leads
328
Purchases
43
CPL
$25.89
Cost per Lead

Campaign Breakdown

Campaign Spend Clicks Impr. Leads Purchases CTR CPC
INTERNET AIR BUSINESS - Dynamic $3,537.61 1,963 99,892 134 6 1.97% $1.80
AIA Full AI test $2,796.68 1,860 98,048 126 28 1.90% $1.50
AIA AI test - 2FA $1,188.46 665 32,007 42 8 2.08% $1.79
INTERNET AIR BUSINESS - [Michael Test] - Dynamic $414.30 146 9,535 13 0 1.53% $2.84
AIA: Traffic $176.83 1,012 23,664 0 0 4.28% $0.17
AIA Engagement Campaign $176.13 221 7,227 8 1 3.06% $0.80
Retargetting AIA $140.21 54 3,789 5 0 1.43% $2.60
General Providers | Traffic Campaign $61.31 173 8,133 0 0 2.13% $0.35
TOTAL $8,491.53 6,094 282,295 328 43 — —

Meta Ads Account 2: Fiber Connect v2

Total Spend
$2,983.54
Clicks
3,063
Impressions
308,556
Leads
86
CPL
$34.69
Cost per Lead
Reach
125,582

Campaign Breakdown

Campaign Spend Clicks Impr. Leads CTR CPC
CELL PHONE PROMO $1,683.83 764 29,850 51 2.56% $2.20
INTERNET AIR BUSINESS V2 $967.33 530 26,056 30 2.03% $1.83
Internet Air: Traffic V2 $181.32 1,305 191,972 0 0.68% $0.14
Phone Promo - Traffic V2 $97.39 432 59,212 0 0.73% $0.23
Internet Air: Retargeted $53.67 32 1,466 5 2.18% $1.68
TOTAL $2,983.54 3,063 308,556 86 — —

Meta Ads Combined Totals

Total Spend
$11,475.07
Total Clicks
9,157
Total Impressions
590,851
Total Leads
414
Total Purchases
43
Combined CPL
$27.72
Both Accounts

SMS Upcoming SMS Message Options

Option 1
Hi {{contact.first_name}},

AT&T Internet Air is now available in select areas and offers fast 5G speeds, starting at just $30/month plus taxes and fees. Want to see if your location qualifies?

Reply YES and we'll check for you.
Option 2
Hi {{contact.first_name}}, looking for reliable business internet? AT&T Internet Air provides easy setup and flexible service.

Reply CHECK and we'll see if it's available at your address or give us a call at (866) 467-4214 anytime.
Option 3
Hi {{contact.first_name}},

Quick question! Are you happy with your current business internet service? If you'd like to explore another option, AT&T Internet Air may be available in your area.

Reply INFO for details.

SMS Dynamic SMS Drip Workflow & Enrollment

Dynamic SMS drip workflow Dynamic SMS drip workflow enrollment

Work Completed

Meta Ads
Content / Creative
Reporting / Analytics
CRM / Automations

Prepared by Melleka Marketing